For trade suppliers
Turn your trade customers into a community that comes back every week, and gives you a new surface to run product promotions through.
Plumbing, building supplies, motor parts, industrial wholesale. Fanzava builds a branded national prediction league for your trade customers, with regional leaderboards, real prizes, and a weekly engagement surface you can use to push product, run promotions and bring co-suppliers along for the ride.
The challenge
You know this challenge.
The trade incentive programme that's mostly a discount.
Volume rebates, points schemes, stocked-product offers: the standard playbook. They work commercially, and they don't give the trade a reason to feel anything about your brand in particular.
Channel competition that's getting harder, not easier.
The trade has more options than it used to. Switching costs are low. The relationship that used to come from the rep calling to the site now has to be built through the brand itself.
The product promotion that lands as a page in the catalogue.
Push promos, supplier specials, multi-buy offers, tool of the month: the trade gets dozens of them. Most arrive as a page in a catalogue or an email blast and compete for attention with everything else the trade ignores.
What changes
What changes when a trade supplier runs on Fanzava.
A national prediction league for your trade customers.
Branded with your identity, run across your full trade base, with regional and trade-category leaderboards. The trade competes against the trade, not against the manufacturer.
A weekly surface to push product through.
Every round can carry a featured product, a supplier promotion, a multi-buy push, a tool of the week. Promotions run inside an experience the trade actually opens, not at the bottom of a pile of flyers.
First-party data on a customer base you usually only see through merchants.
Every signup, every weekly engagement, every prize claim. The kind of direct trade-customer relationship that's been hard to build through the merchant channel.
How it works
Built for the way trade programmes operate.
Full white-label: your brand, your domain, your email. Plug into your existing trade rewards or loyalty system. Regional and trade-category breakdowns. Feature several suppliers across rounds, prizes and promotions. Capacity for national trade audiences.
Designed for trade programmes like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Trade programmes run on a custom enterprise licence sized to your audience and integration needs. Talk to our team to scope a contract for your next campaign or season.
Due diligence
Questions trade marketing teams ask.
Can we run regional leagues alongside the national leaderboard?
Yes. Set up a Group per region (province, county or sales territory) or per trade category (plumbers, electricians, builders), and the platform delivers regional and category-level leaderboards alongside the national one. Trade customers see their regional standing, their national standing and their category standing; head office sees all of it.
Can we feature product promotions and multi-buy offers inside the experience?
Yes. Sponsor and promotion placements run across leaderboards, round reminder emails, results emails, the weekly digest, post-prediction interstitials and mobile banners. Set up promotion rounds in the admin panel (featured product, supplier promotion, multi-buy push, tool of the week) with creative uploaded directly. Enterprise tier unlocks programmatic ad serving through DV360 and Google Ad Manager for trade programmes that already run programmatic.
Can we tie prediction league participation into our existing trade rewards programme?
Yes, by webhook. Every signup, weekly engagement event, milestone and prize claim fires a webhook into your trade rewards engine, and you award points or tier credit based on your existing rules. Your rewards mechanics stay where they are; Fanzava feeds engagement signal in.
How do you handle data residency and privacy for our trade customer base?
Enterprise tier supports data residency in the European Union or Australia (a United States region is on the way): trade customer data lives on disks in the region you nominate. Multi-tenant isolation is built into the architecture; no query, API or background job returns data across hubs without explicit authorisation. Audit logging, IP allowlist and SSO are standard on Enterprise.