For utilities & subscription brands
Give your loyalty programme something for members to actually do.
Telcos, energy suppliers, streaming services, insurers, pay TV. Fanzava plugs a branded prediction league into your loyalty programme so members come back every week, not just when the bill arrives.
The challenge
You know this challenge.
The customer who signed up and went quiet.
They pay on time. They open the app once a quarter. The relationship is technically active and practically dormant.
The engagement tools that all feel transactional.
Offers, perks, tier upgrades, partner discounts: every lever is an inducement. Nothing in the programme gives a customer a reason to come back that they'd describe as fun.
The churn you only see once it's too late.
A quiet customer turns into a cancelled customer. The win-back email lands in an inbox they've already stopped checking.
What changes
What changes when a loyalty programme runs on Fanzava.
A weekly reason to open the app.
Prediction rounds run on a fixture rhythm. Members come back every Monday for results and every Friday before the lock, between bills, not just because of them.
Engagement numbers that actually move.
Daily and weekly active users, session length, in-app time. The numbers you've been trying to lift since you got the role.
A loyalty programme with a habit attached.
Predict to earn rewards. Compete to climb tiers. Loyalty stops being a balance to track and starts being something members do.
How it works
Built for the way large brands operate.
Full white-label as a branded hub on your domain, or embedded into your existing app through SSO. Data residency in your region. Plug straight into your CRM and customer data platform. Capacity for the audience sizes you actually have.
Designed for organisations like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Enterprise licence: custom contract, dedicated support, full white-label, SSO, data residency, advanced security review. Pricing scales with audience size.
Due diligence
Questions loyalty teams ask.
Can Fanzava live inside our existing app, or does it need to be a separate destination?
Both work. Most enterprise customers run a branded hub on a custom domain (for example predictions.yourbrand.ie) and link to it from the existing app. For deeper integration, the hub can load inside your app as a webview, with SSO carrying customers across and no separate login. Talk to our team about which integration shape fits your architecture.
Where is the customer data stored?
On enterprise tier, you choose your data residency at setup: the European Union or Australia, with a United States region on the way. Customer personal data, authentication credentials, predictions, leaderboards and analytics all reside in the region you nominate. Fanzava's regional architecture keeps EU customer data on EU disks and Australian customer data on Australian disks, meeting GDPR and the Australian Privacy Act respectively.
Do you support SSO with our customer identity system?
Yes, SAML and OIDC, both supported on enterprise tier. Bring your own identity provider (Okta, Azure AD, Auth0, your own OIDC service). The SSO handoff works for both standalone hubs and webview-embedded hubs, so customers move from your app into the prediction league without signing in again.
Can we tie prediction activity into our existing rewards programme?
Yes, by webhook. Every prediction, signup, milestone and prize event fires a webhook into your loyalty engine, and you award points or tier credit based on whatever rules you set. The integration runs through your loyalty system's existing API, so your loyalty mechanics stay where they are; Fanzava just feeds engagement signal in.