Two marketers at a quiet desk in a low-lit studio, one with a tablet, the other turned to the screen.

For brands & sponsors

Turn your sponsorship into something fans come back to every week.

Your logo on the shirt, your brand at the ground, your campaign in the app. Fanzava builds a branded prediction league around your sponsorship that runs every gameweek of the season and feeds first-party data straight back to you.

The challenge

You know this challenge.

The sponsorship that's hard to put a number on.

A healthy budget, a premium property, a season of activation, and a results deck that leans heavily on "brand awareness".

The activation that didn't outlast the campaign.

A short burst of engagement, a leaderboard, a winner, and by the next match the audience has moved on.

The fan data that lives in someone else's system.

Every touchpoint runs through the league, the broadcaster or the agency. The audience is yours in name only.

What changes

What changes when a brand runs on Fanzava.

A weekly hook for your sponsorship.

Your activation runs every gameweek, not just in launch week. Fans come back to make their predictions, check the leaderboard and see the next prize.

Numbers you can take into the next budget meeting.

Signups, weekly returns, time on platform, engagement per pound spent. The proof you need to justify the spend, and to grow it next year.

First-party fan data, owned by you.

Every fan, captured directly. Fed into your CRM, segmented in your stack, used in your next campaign.

How it works

Built for the way brand teams work.

Full white-label: your brand, your domain, your email. Plug straight into your CRM and reporting tools. Run separate competitions for separate properties or sponsorships. Stand up a new activation in days.

Designed for organisations like yours.

Coming soon: real customers, named as they arrive.

Pricing

Pricing and access.

Brands run on an enterprise licence: full white-label, dedicated support, a custom contract, SSO and data residency. Pricing scales with audience size and the level of activation you need.

Due diligence

Questions brand teams ask.

Can we run separate competitions for separate sponsorship properties?

Yes. A single brand hub can run several competitions side by side, each branded around a different sponsorship property, with its own leaderboard, prizes and reporting. A global drinks brand sponsoring both a World Cup activation and a long-running Premier League partnership, for instance, can run them as separate competitions inside one Fanzava licence.

Does any Fanzava branding appear in front of fans?

No. Enterprise hubs ship with full white-label across every surface: your domain, your logo, your colours, your email sender, your typography. The fan experience is your brand from end to end; Fanzava is invisible.

Can the data flow straight into our existing CRM?

Yes. Fanzava emits twelve lifecycle webhook events (signup, first prediction, milestones, inactivity signals, prize eligibility) into HubSpot, Salesforce, Klaviyo, Mailchimp or any system that accepts webhooks. Enterprise includes unlimited integrations and custom event mapping. Every signup, prediction and engagement moment can land in your CRM in near real time.

How quickly can we go live with a new activation?

The platform itself stands up in a day. The total timeline depends on your team's configuration and sign-off cycles: branding, prize structure, how you invite your audience, internal review. Talk to our team about a project plan sized to your activation.

Ready to make your sponsorship work harder?

Not a brand? See all solutions →