For gyms & fitness
Give your members a competition that isn't another weight-loss challenge.
Independent gyms and fitness franchises. Fanzava builds a branded sports prediction league that runs alongside your training programmes, gives members a reason to bring their mates in, and keeps quiet members engaged before they quietly cancel.
Running a franchise or a chain? Talk to our team →
The challenge
You know this challenge.
The member who slowly goes quiet before they cancel.
Visits drop from four times a week to two, then to one, then to a notification from your billing system. By the time it shows up in the churn report, the cancellation has been six weeks in the making.
The referral that never quite happens.
Members say they love the gym. Plenty of them have mates they could bring in. The actual prompt to do it isn't there, and a refer-a-friend campaign once a quarter doesn't overcome the effort of getting started.
Engagement that only shows up as visits.
Visit frequency is the number you watch because it leads everything else: retention, referrals, lifetime value. The gap is that there's no other engagement signal to read alongside it.
What changes
What changes when a gym runs on Fanzava.
An engagement signal that shows up before churn does.
Predictor participation gives you a weekly read on which members are still engaged with the gym, beyond their visit pattern. The members going quiet on the leaderboard are the same ones about to go quiet on attendance.
A referral mechanism that runs all season.
A prediction league is something members actively invite their mates into: to play against them, to beat them, to talk about it at the gym. The referral conversation runs week after week without a campaign.
Community across classes and sites.
Members from different classes, different times and different sites all show up on the same leaderboard. The 6am crew and the 7pm crew finally have something to talk about, and members who only knew their class regulars suddenly have a wider connection to the gym.
How it works
Built for the way gyms operate.
Branded with your gym's identity. Members sign up with a link or a QR code at reception. Set up in an afternoon. Leaderboards across every site for franchises and chains.
Designed for gyms like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Free to start. Move to a paid plan when you want your own branding. Running a franchise network? Talk to our team about a licence across all your sites.
Running a franchise or a chain? Talk to our team →
Due diligence
Questions gym operators ask.
Can the prediction league sit inside our existing member app?
Through two routes. The hub runs on a custom domain (for example, predictor.yourgym.co.uk) that can be linked from inside your member app, with SSO on Enterprise carrying members across without a separate login. For deeper integration directly into your app, full API access from Pro upwards lets your developers render the experience inside your own front end.
Can we see participation broken down by member or site?
Yes. The platform provides member-level participation data (every signup, every prediction, every engagement event), and Groups can be set up per site for multi-site networks, giving you site-level participation, leaderboards and standings. Head office sees the full picture; each site sees its own.
Can we feed predictor participation into our retention reporting?
Yes. Twelve lifecycle webhook events fire from the platform (signup, first prediction, milestones, inactivity signals) and flow into HubSpot, Salesforce, Klaviyo, Mailchimp or any standard system that receives webhooks, in near real time. Put those events into your retention dashboard next to your visit data and you can read predictor engagement as an early signal alongside attendance.
Can we run a prediction league as part of our referral or trial-to-membership programme?
Yes, through configuration rather than a packaged feature. Set up a prediction league open to current members and trial members, configure prizes that reward a member and a friend together, and use the webhook events to send signals into your existing referral or trial-to-membership programme when a friend signs up. The mechanics live in your existing programme; Fanzava provides the engagement surface and the data flow.
Related solutions and competitions
Ready to add something to the gym that drives referrals and keeps members in?
Running a franchise or a chain? Talk to our team →