For media & publishers
Give your audience a reason to come back between matches.
Sports titles, broadcasters, podcast networks, newsletter publishers, regional papers. Fanzava builds a branded predictor inside your publication so the audience that came for the match stays through the week.
The challenge
You know this challenge.
The audience that gathers around fixtures and scatters between them.
Match days bring the traffic in. The days in between are where you have to earn the next visit, and right now there isn't much structurally pulling readers back.
The engagement metric that flatters the page, not the publication.
Time on page is healthy. Pageviews per session are fine. The number that matters, whether they come back next week, is the one nobody on the call wants to talk about.
The audience habit you don't own yet.
Readers go to social media, prediction apps and group chats for the Monday post-mortem. The natural conversation around the fixture is happening somewhere else.
What changes
What changes when a publisher runs on Fanzava.
A weekly habit, not a daily impression.
Each gameweek opens and locks to the fixture rhythm. The audience returns every week to make their predictions and every week to check the leaderboard. The week between matches becomes engagement, not silence.
Audience time, not just audience visits.
A predictor pulls readers into a structured weekly habit: checking results, making predictions, watching the leaderboard. The engagement numbers every editor cares about move in the same direction at the same time.
Inventory you didn't have before.
Sponsor a gameweek. Sponsor the leaderboard. Sponsor the weekly recap. New surfaces to monetise, none of them displacing the journalism.
How it works
Built for the way media operates.
Full white-label inside your publication: your brand, your typography, your domain. Put leaderboards inside articles. Drop the predictor into your existing newsletter. Plug into your subscription identity system if you have one. Capacity for the spikes that come with the biggest fixtures.
Designed for organisations like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Enterprise licence: full white-label, embed access, custom integrations, dedicated support. Pricing scales with audience size and the level of integration you need.
Due diligence
Questions media teams ask.
Can the leaderboard live inside our existing article pages?
Yes, through one of two routes. Leaderboards run on a custom domain (for example, leaderboards.yourtitle.co.uk) that can be linked or referenced from any article. For deeper integration directly inside article templates, full API access is available from Pro upwards, so your editorial developers can render leaderboards with your existing front-end framework. Webhook events fire on participation, predictions and engagement, so the data flows back into your CMS and analytics in near real time.
Does it work with our subscription system?
Yes, through SSO and webhooks. SSO connects your existing subscription identity system so subscribers move into the predictor without signing in again, and access can be limited to subscribers if you want the predictor to be a subscriber benefit. Webhooks fire on signup, prediction and engagement events, so subscriber engagement data flows back into your CRM in near real time.
Can we sell sponsorship inventory inside the experience?
Yes. Fanzava ships native ad placements across leaderboard footers, sidebar units, interstitials after a prediction is made, gameweek reminder emails, results emails, weekly digests and mobile banners. From Starter upwards you can upload sponsor creative directly; Enterprise unlocks programmatic ad serving through DV360 and Google Ad Manager. The advertising specification gives exact placement dimensions for creative production.
How does it cope with a cup-final-sized traffic spike?
It's built for it. Fanzava runs on Cloudflare Workers with Neon PostgreSQL via Hyperdrive, serverless from end to end and scaling elastically with traffic. The platform is engineered to handle audience surges from major fixtures without anyone stepping in. Enterprise includes an uptime SLA.