For gyms & fitness
Give your members a competition that isn't another weight-loss challenge.
Single gyms and fitness franchises. Fanzava builds a branded sports pick'em pool that runs alongside your training programs, gives members a reason to bring their friends in, and keeps quiet members engaged before they quietly cancel.
Running a franchise network? Talk to our team →
The challenge
You know this challenge.
The member who slowly goes quiet before they cancel.
Attendance drops from four times a week to two, then to one, then to a notice from your billing system. By the time you see it in the churn report, the cancellation is already six weeks in motion.
The referral that never quite happens.
Members say they love the gym. Plenty of them have friends they could bring in. The actual prompt to do it isn't there, and a refer-a-friend campaign once a quarter doesn't get over the activation cost.
Engagement that only shows up as check-ins.
Visit frequency is the metric you watch because it's the leading indicator for everything: retention, referrals, lifetime value. The gap is that there's no other engagement layer to read alongside it.
What changes
What changes when a gym runs on Fanzava.
An engagement signal that shows up before churn does.
Pick'em participation gives you a weekly read on which members are still engaged with the gym, beyond their visit pattern. The members going quiet on the leaderboard are the same ones about to go quiet on attendance.
A referral mechanism that runs all season.
A pick'em pool is something members actively invite their friends into: to play against them, to beat them, to talk about it between sets. The referral conversation runs week after week without a campaign.
Community across classes and locations.
Members from different classes, different times, different sites all show up on the same leaderboard. The 6am crew and the 7pm crew finally have something to talk about, and the members who only knew their class regulars suddenly have a wider connection to the gym.
How it works
Built for the way gyms operate.
Branded with your gym's identity. Members sign up with a link or a QR code at the front desk. Set up in an afternoon. Leaderboards across locations for franchises and chains.
Designed for gyms like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Free to start. Upgrade to a paid plan when you want your own branding. Running a franchise network? Talk to our team about a license across all your locations.
Running a franchise network? Talk to our team →
Due diligence
Questions gym operators ask.
Can the pick'em pool embed inside our existing member app?
Through two paths. The hub runs on a custom domain (for example, picks.yourgym.com) that can be linked from inside your member app, with SSO carrying members across without a separate login on the Enterprise plan. For deeper integration directly into your app, full API access from Pro upward lets your dev team render the experience inside your own front end.
Can we see participation broken down by member or location?
Yes. The platform provides member-level participation data (every signup, every pick, every engagement event), and Groups can be configured per location for multi-site networks, giving you location-level participation, leaderboards, and standings. Corporate sees the full picture; each location sees its own.
Can we tie pick'em participation into our retention reporting?
Yes. Twelve lifecycle webhook events fire from the platform (signup, first pick, milestones, inactivity signals) and flow into HubSpot, Salesforce, Klaviyo, Mailchimp, or any standard webhook-receiving system in near-real-time. Plug those events into your retention dashboard alongside your check-in data and you can read pick'em engagement as a leading indicator next to attendance.
Can we run a pick'em pool as part of our referral or trial-to-paid program?
Yes. The platform supports this through configuration rather than a packaged feature. Set up a pick'em pool that's open to current members and trial members, configure prizes that reward member-and-friend pairings, and use the webhook events to fire signals into your existing referral or trial-to-paid program when a friend signs up. The mechanics live in your existing program; Fanzava provides the engagement surface and the data flow.
Related solutions and competitions
Ready to add something to the gym that drives referrals and keeps members in?
Running a franchise network? Talk to our team →