For trade suppliers
Turn your trade customers into a community that comes back every week, and gives you a new surface to run product promotions through.
Plumbing supply, building materials, auto parts, industrial distribution. Fanzava builds a branded national pick'em league for your trade customers, with regional leaderboards, real prizes, and a weekly engagement surface you can use to push product, run promotions, and bring co-suppliers along for the ride.
The challenge
You know this challenge.
The trade incentive program that's mostly a discount.
Volume rebates, points programs, stocked-product offers: the standard playbook. They work commercially, and they don't give contractors a reason to feel anything about your brand specifically.
Channel competition that's getting harder, not easier.
Contractors have more options than they used to. Switching costs are low. The relationship that used to come from the rep visiting the job site now has to be built through the brand itself.
The product promotion that lands as a flyer in the catalog.
Push promos, supplier specials, multi-buy offers, tool of the month: contractors get dozens of them. Most arrive as a page in a catalog or an email blast and compete for attention with everything else they ignore.
What changes
What changes when a trade supplier runs on Fanzava.
A national pick'em league for your trade customers.
Branded with your identity, run across your full trade base, with regional and trade-category leaderboards. Contractors compete against contractors, not against the manufacturer.
A weekly surface to push product through.
Every week can carry a featured product, a supplier promotion, a multi-buy push, a tool of the week. Promotions run inside an experience contractors actually open, not at the bottom of a flyer pile.
First-party data on a customer base you usually only see through distributors.
Every signup, every weekly engagement, every prize claim. The kind of direct trade-customer relationship that's been hard to build through the distributor channel.
How it works
Built for the way trade programs operate.
Full white-label: your brand, your domain, your email. Plug into your existing trade rewards or loyalty system. Regional and trade-category breakdowns. Feature multiple suppliers across weeks, prizes, and promotions. Capacity for national trade audiences.
Designed for trade programs like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Trade programs run on a custom enterprise license sized to your audience and integration needs. Talk to our team to scope a contract for your next campaign or season.
Due diligence
Questions trade marketing teams ask.
Can we run regional leagues alongside the national leaderboard?
Yes. Configure a Group per region (state, sales territory, ZIP code cluster) or per trade category (plumbers, electricians, builders), and the platform delivers regional and category-level leaderboards alongside the national one. Trade customers see their regional standing, their national standing, and their category standing; head office sees all of it.
Can we feature product promotions and multi-buy offers inside the experience?
Yes. Sponsor and promotion placements run across leaderboards, weekly reminder emails, results emails, the weekly digest, post-pick interstitials, and mobile banners. Configure promotion weeks in the admin panel (featured product, supplier promotion, multi-buy push, tool of the week) with creative uploaded directly. The Enterprise plan unlocks programmatic ad serving through DV360 and Google Ad Manager for trade programs that already run programmatic.
Can we tie pick'em participation into our existing trade rewards program?
Yes, by webhook. Every signup, weekly engagement event, milestone, and prize claim fires a webhook into your trade rewards engine, and you award points or tier credit based on your existing rules. Your rewards mechanics stay where they are; Fanzava feeds engagement signal in.
How do you handle data residency and privacy for our trade customer base?
The Enterprise plan supports data residency in Australia or the European Union (a United States region is on the way): trade customer data lives on disks in the region you choose. Multi-tenant isolation is foundational to the architecture; no query, API, or background job returns data across hubs without explicit authorization. Audit logging, IP allowlist, and SSO are standard on Enterprise.