For media & publishers
Give your audience a reason to come back between games.
Sports sites, broadcasters, podcast networks, newsletter publishers, local papers. Fanzava builds a branded pick'em pool inside your publication so the audience that came for the game stays through the week.
The challenge
You know this challenge.
The audience that shows up on game day and scatters between games.
Game days bring the traffic in. The days between are where you have to earn the next visit, and right now there isn't much structurally pulling readers back.
The engagement metric that flatters the page, not the publication.
Time on page is healthy. Pageviews per session are fine. The number that matters, whether they come back next week, is the one nobody on the call wants to talk about.
The audience habit you don't yet own.
Readers go to social, prediction apps, and group chats for the Monday post-mortem. The natural conversation around the game is happening somewhere else.
What changes
What changes when a publisher runs on Fanzava.
A weekly habit, not a daily impression.
Picks open and lock on the rhythm of the schedule. The audience returns every week to make their picks, every week to check the leaderboard. The days between games become engagement, not silence.
Audience time, not just audience visits.
Pick'em pulls readers into a structured weekly habit: checking results, making picks, watching the leaderboard. The engagement metrics every editor cares about move in the same direction at the same time.
Inventory you didn't have before.
Sponsor a week. Sponsor the leaderboard. Sponsor the weekly recap. New surfaces to monetize, none of them displacing the journalism.
How it works
Built for the way media operates.
Full white-label inside your publication: your brand, your typography, your domain. Embed leaderboards inside articles. Drop pick'em into your existing newsletter. Plug into your subscription identity system if you have one. Capacity for the spikes that come with the biggest games.
Designed for organizations like yours.
Coming soon: real customers, named as they arrive.
Pricing
Pricing and access.
Enterprise license: full white-label, embed access, custom integrations, dedicated support. Pricing scales with audience size and the level of integration you need.
Due diligence
Questions media teams ask.
Can the leaderboard live inside our existing article pages?
Yes, through one of two paths. Leaderboards run on a custom domain (for example, leaderboards.yourpublication.com) that can be linked or referenced from any article. For deeper integration directly inside article templates, full API access is available from Pro upward, so your editorial dev team can render leaderboards with your existing front-end framework. Webhook events fire on participation, picks, and engagement so the data flows back into your CMS and analytics in near-real-time.
Does it work with our subscription system?
Yes, through SSO and webhooks. SSO connects your existing subscription identity system so subscribers move into the pick'em experience without signing in again, and access can be limited to subscribers if you want to position pick'em as a paywall benefit. Webhooks fire on signup, pick, and engagement events, so subscriber engagement data flows back into your CRM in near-real-time.
Can we sell sponsorship inventory inside the experience?
Yes. Fanzava ships native ad placements across leaderboard footers, sidebar units, post-pick interstitials, weekly reminder emails, results emails, weekly digests, and mobile banners. From Starter upward you can upload sponsor creatives directly; Enterprise unlocks programmatic ad serving through DV360 and Google Ad Manager. The advertising specification names exact placement dimensions for creative production.
How does it handle a Super Bowl-sized traffic spike?
Built for it. Fanzava runs on Cloudflare Workers with Neon PostgreSQL through Hyperdrive, serverless from end to end, scaling elastically with traffic. The platform is engineered to handle audience surges from the biggest games without operator intervention. The Enterprise plan includes an uptime SLA.