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The Game is a media-owned tipping platform with a media owner's audience behind it. Fanzava is the platform you use when the competition, the branding and the entrant list need to be yours.
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The Game is described by Seven West Media as "Seven West Media's owned and operated tipping platform". It is free and easy to play, listed on the App Store by West Australian Newspapers Limited, and covers AFL, NRL and cricket including the BBL season. Players can create competitions to play against friends, family and colleagues. For brands, Seven West sells two things against it: prize partnerships that put a brand across the marketing collateral associated with The Game, and sponsorships created on a share-of-voice basis with presence across The Game as well as the AFL or cricket sections of PerthNow and thewest.com.au. That is a media buy, and if your goal is reach against Seven's audience it is a legitimate one. Fanzava is not a media property and sells no audience. It is a white-label platform for an organisation that wants to run its own competition under its own brand, on its own domain, and keep the people who enter.
The Game sits inside Seven West Media, and its sponsorship packages extend across the AFL and cricket sections of PerthNow and thewest.com.au. If you need reach you do not currently have, Fanzava cannot sell you that. Fanzava gives you a platform, not a readership.
Seven describes it as free and easy to play. Players sign up, create a comp against their mates and go. There is no plan to choose, no domain to point and no branding to configure.
A brand can buy a prize partnership or a share-of-voice sponsorship and be visible across a running platform without operating anything. Running your own comp on Fanzava means you own the promotion of it too.
The Game is backed by Seven's AFL and cricket coverage on its news mastheads. Fanzava runs the competition and leaves the content to you.
Your logo, your colours, your domain, your email sender, on every paid plan. A sponsorship ends when the campaign ends. A branded hub is still yours next season.
Participant data belongs to the hub owner and exports to your CRM. Sponsoring a media platform gets you impressions against its audience. Running your own comp builds a list you can market to directly.
Sponsor placements sit in the leaderboard, round reminders, results emails and the weekly digest. On Fanzava that inventory is yours to sell to your own partners rather than something you buy.
The Game covers AFL, NRL and cricket. Fanzava runs season tipping and knockout brackets across Australian and international codes on a single login and a single member list.
Plans are on the pricing page from A$39 a month, and SSO, Australian data residency and audit logs are available for enterprise buyers. Media sponsorship is quoted, not listed.
| Feature | TheGame | Fanzava |
|---|---|---|
| What it is | A media-owned free-to-play tipping platform. Seven West Media calls it its owned and operated tipping platform. | A white-label tipping and brackets platform you run under your own brand. |
| How a brand appears | By buying a prize partnership or a share-of-voice sponsorship from Seven West Media. | By owning the hub. The brand on it is yours by default. |
| Your logo and colours on the competition | Not published as a self-serve feature. Presence is sold as sponsorship inventory. | Included on every paid plan. Logo, colours and typography. |
| Custom domain | Not offered. Play happens on thegame.com.au and in the app. | Your own domain or subdomain on every paid plan. |
| Email sent from your address | Not published. | Your sending domain and from address on every paid plan. |
| Participant data export | Not published. The player relationship sits with the platform. | The hub owner owns the data. Export to CSV or push to your CRM. |
| Sponsor placements you control | Sponsorship is sold by Seven West Media on a share-of-voice basis, with presence extended across PerthNow and thewest.com.au. | Leaderboard, round reminders, results emails and weekly digest, sold by you. |
| Knockout brackets | Not published as a product. | Full tournament brackets alongside season-long tipping on one login. |
| Sports and codes | AFL, NRL and cricket, including the BBL season. | Australian and international codes, with brackets for knockout tournaments. |
| Cost to play | Free to play for participants. | Free for participants. The organisation pays for the hub. |
| Published pricing | Not published. Sponsorship and prize partnerships are sold by quote. | Free for up to 25 participants. Starter A$39, Growth A$65, Pro A$105, Scale A$169 per month, AUD inc GST. Enterprise is custom. |
| Who operates it | Seven West Media. The App Store listing is published by West Australian Newspapers Limited. | RYSI Labs Pty Ltd. |
There is no entrant export to move, because on a media platform the players belong to the publisher. Treat this as starting your own list. Brand your hub, then invite your audience with a branded link or QR code through the channels you already own, and import any member or customer list you hold yourself so invitations send from your own address. We will help you write the migration emails. Many brands will keep buying media reach where they need it and run a branded hub of their own to convert that reach into a list. The season break is the natural moment to stand yours up.